10 Tips for Using a Business Name Generator:

How to Name Your Startup

You took the time to come up with a business idea, write a business plan, design a prototype, and analyze your competition. It is now time to turn your idea into a profitable company.

Before you continue, you need to name your business. You may have ideas but how do you know if the name will suit your business just right?

Naming your startup may seem simple, however, it is actually one of the most important aspects of your business. The name will be attached to your company for years to come. You need to get it right from the start or otherwise, you will face some challenges. That is a situation you don’t want to deal with.

There is a way to simplify the whole business naming process – by using a business name generator. Using one such tool is pretty easy.

10 Tips for Naming Your Startup

1. Easy to Spell

Before you decide to use a certain name, you should put yourself into the minds of your customers.

Let’s suppose they hear your business name somewhere, on the radio, on TV or in a conversation. Next thing you know, they search for the name online, but they can’t find it because it is too complicated.

You need to stick with names that are spelled the way they are pronounced.

2. Don’t Compromise Growth

Your startup right now may be focusing on something unique, whether it is location, product or market.

However, that doesn’t mean you should name your business extremely specific.

Let’s say you are creating a brand selling men’s shoes. Naming your business shoes for men is not the best idea. What happens if you decide to expand your company. The new products won’t fit with your name.

3. Check the Domain Name

You think you are ready to settle on a startup name. Good.

Next thing you want to do is use an online domain registrar, such as GoDaddy, to see if the domain is available.

You will be surprised how many businesses make this common mistake. They settle on a name, but someone already purchased the .com domain. Instead of purchasing it, they decide to use another extension.

This is a formula for disaster. Customers today have grown accustomed to .com domains and they automatically associate those domains with established and reputable businesses.

4. Say the Name Out Loud

Your name may look good on a website or on a piece of paper. But, what happens when it is pronounced out loud?

Names should be easy to spell and pronounce. So, why wait, say the name out loud and see what happens.

Make sure it doesn’t get confused with other similar words. I’m sure you don’t want your name to sound like something that is inappropriate, right?

5. Be Original

You want your brand to be one-of-a-kind and we understand you completely. Your name needs to stand out from the crowd and be memorable.

If it is not necessary, don’t use your personal name as a business name. For example, Mary’s Shop. How many stores out there do you think have that name. More than 10 or 100.

You want your name to stand out, without any association with other companies.

6. Make it Catchy

Your startup name needs to resonate with customers. It should be memorable and not easily forgettable.

Although you are in the beginning stages of your business, you should be looking toward the future.

How will the new brand name fit with your marketing campaigns? Will it be easy for you to come up with an interesting slogan?

7. Do Trademark Research

If you are serious about your business, you don’t want someone to steal your name.

It is important to do trademark research on USPTO.gov and see whether or not you can trademark your startup business name.

On this website, you will find all the necessary information and resources you need to know about existing trademarks, as well as, the process for your own trademark.

8. Keep Your Business Logo in Mind

You need to consider that your business name will be tied to all kinds of marketing strategies and campaigns. Having a great logo design is also important.

Different color options and schemes can impact your sales. The reason for this is because visuals are processed faster than words. Your website visitors and potential customers will remember your name if the logo is catchy and unique.

Think about Twitter. The bird is iconic.

Ask yourself – how will your business name translate to your new logo and will it be catchy enough?

9. Take Advantage of Shopify Free Name Generator

If you are stuck on a name for your startup, there are some tools you can use.

Shopify is one of our favorite business name generators. This tool will help you come up with great ideas while checking for domain name availability.

By using this tool, you will be able to come up with a great name in a matter of minutes.

10. Make Sure You are Happy With Your New Name

Choosing a business name is important, however, you shouldn’t let it impact your personal life. Don’t drive yourself crazy. Sometimes you just need inspiration.

Will the name be perfect? No one knows that. If all the pieces line up, if the feedback is good, if the domain is available, and you are able to trademark the name – go with it.

The name of your startup business will be something you hear every day.

If you don’t like the name, choose another one. You wouldn’t name your business something you don’t like. You will regret it and could significantly impact your behavior, as well as, the way you run your business.

Whether you are struggling to come up with a new name or you have a few ideas in mind but not sure how to proceed, use our tips to finalize the decision.

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